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Who We Are

At MSP, we believe it’s the people behind the company that make all the difference.

Get to know our growing family and experience what sets us apart.

Company Overview

MSP is a full-service direct mail marketing company near Pittsburgh, PA that offers a broad range of services to its clients; including printing, mailing, and web-based marketing portals. MSP has grown to become one of the most respected privately owned direct mail facilities in the country.

about MSP company

The Leadership Behind MSP

Richard E. Busheé III

Richard E. Busheé III


Rich became the third president of MSP in 1992, after the retirement of his father and co-founder, Richard, Jr. He has over 40 years of experience having worked or managed in virtually every department in the company. Among his accomplishments, Rich was an early adopter of digital printing technology. He was featured in Printing Impressions Magazine in March 2011, and shared his experience as one who went “from bleeding edge to leading edge” over a ten year period. Rich is an avid golfer and overall sports enthusiast.
Doug Wright

Doug Wright

Chief Operating Officer

Doug joined MSP in 2008 as Vice-President of Operations. He has over 30 years of experience in the industry and has held numerous management positions in leading direct mail companies. Doug received his Associates of Science degree in Business Administration at the University of Southern Maine. During his career, he has developed skills in Six Sigma and quality management while leading his teams to achieve operational excellence. In his spare time, Doug enjoys being a “gentleman farmer” by raising many animals and birds on his land in rural Pittsburgh.
Luke Teboul

Luke Teboul

Executive Vice President, MSP & BlueSky ETO

Luke is Executive Vice President for MSP and for our BlueSky ETO division. Before joining MSP, Luke held executive positions at IWCO Direct, Fiserv and DST Output (UK), and brings a breadth of experience in marketing solutions for Fortune 500 companies. Luke brings over 20 years of experience in web-to-print technology, direct mail and printing, and has an MBA from Washington University in St. Louis.

Sales Team

Lisa Kindle

Lisa Kindle


Lisa has spent more than 23 years in the direct marketing industry. After graduating from the University of Akron with a BSBA in Marketing, she thrived in various sales positions with envelope manufacturing company Cenveo, plus direct mail/marketing firms Transcontinental Direct and IWCO Direct. Currently, as a sales associate with MSP, her focus is on new account development and retention in a consultative-based environment.

Kirstan Tervo

Kirstan Tervo

Kirstan began her career at MSP in 2003. After graduating from Grove City College in Pennsylvania with a BA in English, she was headed to law school at the University of Pittsburgh. Then she met MSP’s then-VP of Sales, who convinced her to take a position with the company. She trained and excelled as both a Project Manager and Account Manager before accepting her current full-time sales associate position, where she continues to work toward expanding the print and mail programs for a wide range of industries.

Mike Jasinski


Mike is a 23-year veteran of print and direct mail sales and marketing. He graduated with a BS in Merchandising from Indiana University before serving in a number of customer service, production management, sales, and ownership roles. All of these positions helped him develop the well-rounded and unique skill set he utilizes today. As a sales associate with MSP, Mike’s focusing on business development for Direct Mail Panorama. He’s also advancing business for letter shop and large format printing, BlueSky ETO’s brand management software, and Simply Written’s patented digital handwriting technology.

Rick Capezzuto


Rick has more than 30 years of experience in the print and marketing industries. He received his BA in History from Southern Illinois University before continuing on to earn an MA in Political Science. His professional career began in customer service roles before evolving into management and sales positions. His extensive customer service knowledge and experience has enabled him to work diligently with both internal and external customers. Rick’s current focus with MSP is centered on direct mail sales, an industry he’s thrived in since 2011.

Case Studies

DoubleTree by Hilton™

DoubleTree by Hilton™, a Hilton Worldwide brand, is comprised of more than 250 hotel properties around the globe. Prior to 2011, when a DoubleTree property wanted to order customized printed collateral or branded on-property materials for their hotel, they were faced with many different procedures.


Hallmark is an iconic brand that makes the world a more caring place by helping people laugh, love, heal, say thanks, reach out and make meaningful connections with others. Hallmark was founded more than 100 years ago and remains today a privately‐held $4.1 billion business with greeting cards and other products sold in 38,000 retail stores across the U.S. and in 100 countries worldwide.


Gannett Consumer Sales and Services handles production and circulation of subscriber letters for more than 80 Gannett newspapers. The letters that are sent to subscribers have a great deal of local data that changes often. Every aspect of the customer communication is variable, driven by their specific subscription, length of subscription, and local events. With this complexity and large quantities, Gannett wanted to find a way to enhance its process.

"I really like the people at MSP. They're always available. They know what they're doing. They think ahead and often find things we missed."

– A nationally known non-profit company