by David Kindervater | May 13, 2021 | Direct Mail Marketing, Direct Marketing Automation, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail marketing generates almost $10 billion per year for advertising companies in the U.S. Needless to say, if you’re not including direct mail as part of your marketing strategy, you’re missing out on a great opportunity to reach more customers and...
by David Kindervater | Mar 12, 2020 | Direct Mail Marketing, Print Marketing
No matter how much research and analyzing you do regarding direct mail, it comes down to one simple question. Does direct mail marketing work? Of course, the answer is yes, it most certainly does. But because you’re a smart marketer, you want proof. That’s...
by David Kindervater | Jan 28, 2020 | Direct Mail Marketing, Print Marketing, Veterinary Marketing
There are lots of great marketing ideas for veterinary practices. But the one that continually serves as a key ingredient in any successful marketing strategy is variable data printing. VDP, as it’s commonly known, is a type of digital printing that allows...
by David Kindervater | Apr 23, 2019 | Digital Marketing, Direct Mail Marketing, Nonprofit Marketing, Print Marketing
As a marketing manager, you probably look at your work holistically. You’ve got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you’ve adopted a multichannel or omnichannel marketing mix to showcase this...
by David Kindervater | Mar 7, 2019 | Direct Mail Marketing, Postal Optimization, Print Marketing
You put a lot of effort into creating an effective marketing strategy. When it comes time to print and mail your direct mail campaigns, you want to be sure you’re maximizing your marketing dollars. That’s why you need a full-service direct mail marketing...
by David Kindervater | Nov 8, 2018 | Direct Mail Marketing, Print Marketing
Email marketing is thriving. Spending is expected to increase by $1 billion before the end of 2019. But direct mail is far from a forgotten medium. It continues to provide real results, with the marketing statistics to back up its effectiveness. Direct mail response...