by David Kindervater | Apr 12, 2022 | Direct Mail Marketing, Print Marketing
As a smart marketing professional, you know that direct mail is a wise choice to include in your multichannel arsenal. But exactly how effective is direct mail marketing? We’re here to answer that question for you. Direct Mail Marketing Continues to Grow...
by David Kindervater | Mar 15, 2022 | Direct Mail Marketing, Nonprofit Marketing, Postal Optimization, Print Marketing
Marketers want to know how to get the best return for their advertising dollars. So we assembled the typical direct mail costs to show you what’s involved and what options you’ll have when it’s time to plan your next direct mail campaign. ...
by David Kindervater | Mar 1, 2022 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail will improve your strategy. That’s why you need direct mail marketing solutions that will help you reach your goals faster. In this roundup post from our direct mail and print marketing blog, we’ll look at 10 ways to make it happen for your...
by David Kindervater | Feb 8, 2022 | Direct Mail Marketing, Print Marketing
Direct mail catalogs are a hot marketing item. Response rates are up 170% and over 90% of merchants still list catalogs as an essential part of their marketing strategy. Whether you’re already a believer or you’re thinking about sending a catalog to your...
by David Kindervater | Jan 18, 2022 | Direct Mail Marketing, Print Marketing
Direct mail marketing campaigns are built around results. That’s why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here’s...
by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...