by David Kindervater | Apr 9, 2019 | Direct Mail Marketing, Postal Optimization
Data hygiene and list management don’t rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they’re vital to any type of direct mail marketing campaign. So before you send that next...
by David Kindervater | Jan 15, 2019 | Direct Mail Marketing, Postal Optimization
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it’s known as time to market or first-mover advantage. That usually refers to a company’s handling of an innovative new idea or product. They’ll...
by David Kindervater | Jul 25, 2018 | Postal Optimization
As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend. When you have a thin marketing budget, an...
by Alayna Frankenberry | Sep 22, 2017 | Direct Mail Marketing, Postal Optimization
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why: 77% of people sort through their physical mail as soon as they get it....
by Alayna Frankenberry | Aug 5, 2017 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines....
by Alayna Frankenberry | Jun 29, 2017 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will...
