The Essential Guide to Data Hygiene and List Management
Data list management and data hygiene don’t rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they’re vital to any type of direct mail marketing campaign. So before you send that...
Time to Market: How to Speed up Your Direct Mail
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it’s known as time to market or first-mover advantage. That usually refers to a company’s handling of an innovative new idea or product. They’ll...
How Postal Optimization Saves Money and Meets Direct Mail Deadlines
As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend. When you have a thin marketing...
How to Create Direct Mail That Converts
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why: 77% of people sort through their physical mail as soon as they get it....
