Time to Market: How to Speed up Your Direct Mail
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it’s known as time to market or first-mover advantage. That usually refers to a company’s handling of an innovative new idea or product. They’ll...
How Postal Optimization Saves Money and Meets Direct Mail Deadlines
As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend. When you have a thin marketing budget, an...
How to Create Direct Mail That Converts
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why: 77% of people sort through their physical mail as soon as they get it....
Intelligent Mail Barcodes: What They Are and Why They Matter
You’ve already seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may just look like a series of black lines....