by David Kindervater | Mar 15, 2022 | Direct Mail Marketing, Nonprofit Marketing, Postal Optimization, Print Marketing
Marketers want to know how to get the best return for their advertising dollars. So we assembled the typical direct mail costs to show you what’s involved and what options you’ll have when it’s time to plan your next direct mail campaign. ...
by David Kindervater | Mar 1, 2022 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail will improve your strategy. That’s why you need direct mail marketing solutions that will help you reach your goals faster. In this roundup post from our direct mail and print marketing blog, we’ll look at 10 ways to make it happen for your...
by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...
by David Kindervater | Nov 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
So you’re on board with creating print marketing campaigns as part of your direct mail marketing strategy. You’ve seen the numbers and you’ve read the testimonials. Direct mail marketing works and you’re ready to dive in. But so are marketers...
by David Kindervater | Aug 17, 2021 | Direct Mail Marketing, Postal Optimization, Print Marketing
In the direct mail printing world, you need an experienced provider—the kind that helps you get your marketing campaigns off the presses and into mailboxes as quickly as possible. Are you ready to increase your marketing response rates and ROI? Here are five things to...
by David Kindervater | Jul 6, 2021 | Data Management, Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
Your brand’s direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National...