Insider Secrets to Achieving Speed to Market
Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar in...
The Essential Guide to Data Hygiene and List Management
Data list management and data hygiene don’t rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they’re vital to any type of direct mail marketing campaign. So before you send that...
How to Make the Most of Direct Mail Printing and Mailing Services
You put a lot of effort into creating an effective marketing strategy. When it comes time to print and mail your direct mail campaigns, you want to be sure you’re maximizing your marketing dollars. That’s why you need a full-service direct mail marketing...
Time to Market: How to Speed up Your Direct Mail
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it’s known as time to market or first-mover advantage. That usually refers to a company’s handling of an innovative new idea or product. They’ll...
