by David Kindervater | May 13, 2021 | Direct Mail Marketing, Direct Marketing Automation, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail marketing generates almost $10 billion per year for advertising companies in the U.S. Needless to say, if you’re not including direct mail as part of your marketing strategy, you’re missing out on a great opportunity to reach more customers and...
by David Kindervater | Mar 10, 2020 | Hospitality Marketing, Personalized Direct Mail
There are plenty of statistics supporting the effectiveness of personalized marketing. So many, in fact, that if you were to summarize them into one statement, it would tell you, in ALL CAPS, that you HAVE to use personalized marketing. That is if you want to make...
by David Kindervater | Mar 26, 2019 | Direct Mail Marketing, Personalized Direct Mail
The types of direct marketing mail you choose play a crucial part in your print marketing process. With such a wide variety of possibilities (depending upon your target market and budget), you can select the format that works best for your business. You’ll...
by Alayna Frankenberry | Nov 2, 2018 | Direct Mail Marketing, Personalized Direct Mail, Print Marketing
The holidays are all about expressing gratitude, so there’s no better time to thank your customers and clients for their continued loyalty. Holiday rewards and gifts to clients can set your business and brand apart from the competition. While gifts may not be a...
by David Kindervater | Sep 18, 2018 | Direct Mail Marketing, Personalized Direct Mail, Print Marketing
Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find...
by David Kindervater | Sep 1, 2018 | Direct Mail Marketing, Personalized Direct Mail, Print Marketing
When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that’s just the start. One particularly perplexing problem involves personalizing your direct mail,...