by David Kindervater | Mar 1, 2022 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail will improve your strategy. That’s why you need direct mail marketing solutions that will help you reach your goals faster. In this roundup post from our direct mail and print marketing blog, we’ll look at 10 ways to make it happen for your...
by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...
by David Kindervater | Nov 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
So you’re on board with creating print marketing campaigns as part of your direct mail marketing strategy. You’ve seen the numbers and you’ve read the testimonials. Direct mail marketing works and you’re ready to dive in. But so are marketers...
by David Kindervater | Oct 28, 2021 | Personalized Direct Mail
Marketing personalization is one of the most effective methods for attracting and maintaining loyal customers. When you take the time to personalize marketing, showing consumers that you understand them and want to solve their problems, you’re well on your way...
by David Kindervater | Jul 6, 2021 | Data Management, Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
Your brand’s direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National...
by David Kindervater | Jun 8, 2021 | Direct Mail Marketing, Luxury Marketing, Personalized Direct Mail, Print Marketing
Luxury goods are a $285-billion industry and that number is expected to climb to $388B by 2025. There’s no shortage of interest in high-end, expensive products, services, and experiences. But how do luxe marketers stay ahead of their competitors to win the...