As a marketing manager, you probably look at your work holistically. You’ve got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you’ve adopted a multichannel or omnichannel marketing mix to showcase this...
According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S. alone. When it comes to making donations, individual donors have a limited budget and an almost unlimited number of options....
