by David Kindervater | Mar 15, 2022 | Direct Mail Marketing, Nonprofit Marketing, Postal Optimization, Print Marketing
Marketers want to know how to get the best return for their advertising dollars. So we assembled the typical direct mail costs to show you what’s involved and what options you’ll have when it’s time to plan your next direct mail campaign. ...
by David Kindervater | Apr 23, 2019 | Digital Marketing, Direct Mail Marketing, Nonprofit Marketing, Print Marketing
As a marketing manager, you probably look at your work holistically. You’ve got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you’ve adopted a multichannel or omnichannel marketing mix to showcase this...
by Alayna Frankenberry | Dec 22, 2017 | Direct Mail Marketing, Nonprofit Marketing
According to the National Center for Charitable Statistics, there are more than 1.5 million nonprofit organizations registered in the U.S. alone. When it comes to making donations, individual donors have a limited budget and an almost unlimited number of options....