by David Kindervater | Oct 15, 2020 | Insurance Marketing
U.S. property and casualty insurance generates over $1.6 trillion in premiums globally. It also employs more than a million people in North America and the UK alone. This positions P&C insurance as one of the largest shares and one of the most competitive sectors...
by David Kindervater | Sep 29, 2020 | Direct Mail Marketing, Insurance Marketing
There was a time when direct mail marketing campaigns tried to be all things to all consumers. It’s almost like businesses were saying: “Here’s our message, we hope you like it. And if you don’t, we’ll just have to live with it because...
by David Kindervater | Feb 25, 2020 | Direct Mail Marketing, Insurance Marketing
Whether you’re in the life, health, auto, or home insurance business, your agency has to overcome many modern-day challenges to succeed. Your customers know more about insurance than ever before and their expectations from you, their insurance provider, have...
by David Kindervater | Jan 7, 2020 | Auto Industry Marketing, Direct Mail Marketing, Insurance Marketing
Like many businesses today, auto warranty sales is a competitive calling. You want to offer superior coverage, more coverage options, and better customer service than your competitors. But you also want to provide the best rates. That’s why it matters more than...
by David Kindervater | Dec 18, 2019 | Direct Mail Marketing, Insurance Marketing
Life insurance can be a difficult sell. After all, who wants to spend time thinking about their own mortality? But it can also be a responsible and worthwhile investment for those who want to take care of their loved ones after they’re gone. As an insurance...
by David Kindervater | Dec 11, 2019 | Direct Mail Marketing, Insurance Marketing
For smart marketers, personalization has become a top priority because it produces outstanding results. Marketing professionals see an impressive 20% increase in sales, on average, when they personalize their marketing campaigns. Over 70% of insurance marketing ideas...