Bank Marketing Ideas: How 7 Regional Banks Use Direct Mail

by David Kindervater | Jan 21, 2020 | Direct Mail Marketing, Financial Marketing

Financial services companies choose direct mail as a marketing channel because it works. Roughly 70% of all banks and credit unions use direct mail, according to a DMA Response Rate Report. But they do so strategically because different customers need different...

7 Great Marketing Ideas for Home Loans

by David Kindervater | Feb 7, 2019 | Digital Marketing, Direct Mail Marketing, Financial Marketing

The financial crisis of 2007-2008 all but crashed the American housing market. The demand for existing homes was at its lowest point in recent history. Families watched the equity in their homes evaporate as the call to build new homes fell considerably. It was the...

Loan Companies: 8 Personal Loan Marketing Ideas

by David Kindervater | Dec 17, 2018 | Direct Mail Marketing, Financial Marketing

The personal loan market is exploding. According to U.S. web-based lending company LendingClub, personal loan originations from 2017 to 2018 were up 20%. American consumer credit reporting agency TransUnion says personal loans are by far the fastest-growing U.S....

Bank Marketing Ideas: How 7 Regional Banks Use Direct Mail

7 Great Marketing Ideas for Home Loans

Loan Companies: 8 Personal Loan Marketing Ideas

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