by David Kindervater | Oct 13, 2020 | Direct Mail Marketing, Financial Marketing
Like many industries, financial service businesses have made a digital transformation to attract and keep their customers. Retail banks are now spending over $20 billion per year on digital marketing. But there’s no denying the proven results from including a...
by David Kindervater | Jan 21, 2020 | Direct Mail Marketing, Financial Marketing
Financial services companies choose direct mail as a marketing channel because it works for them. Roughly 70% of all banks and credit unions use direct mail, according to a DMA Response Rate Report. But they do so strategically because different customers require...
by David Kindervater | Feb 7, 2019 | Digital Marketing, Direct Mail Marketing, Financial Marketing
The financial crisis of 2007-2008 all but destroyed the American housing market. The demand for existing homes was at its lowest point in recent history. Families watched the equity in their homes evaporate as the call to build new homes fell considerably. It was the...
by David Kindervater | Dec 17, 2018 | Direct Mail Marketing, Financial Marketing
The personal loan market is exploding. According to U.S. web-based lending company LendingClub, personal loan originations from 2017 to 2018 were up 20%. American consumer credit reporting agency TransUnion says personal loans are by far the fastest-growing U.S....
