When it comes to direct mail marketing, the tide has shifted. Not that long ago, direct mail campaigns were considered an antiquated marketing strategy. Email had become the preferred form of selling to customers and marketers were all over it. Once it seemed everyone...
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why: 77% of people sort through their physical mail as soon as they get it....