by David Kindervater | Oct 5, 2021 | Direct Mail Marketing, Direct Marketing Automation, Print Marketing
Direct mail is receiving rave reviews from modern-day marketers for its outstanding response rates and return on investment. Are you ready to follow in their footsteps and create successful direct mail marketing campaigns? Here are 12 best practices brands use for...
by David Kindervater | May 13, 2021 | Direct Mail Marketing, Direct Marketing Automation, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail marketing generates almost $10 billion per year for advertising companies in the U.S. Needless to say, if you’re not including direct mail as part of your marketing strategy, you’re missing out on a great opportunity to reach more customers and...
by David Kindervater | Aug 29, 2019 | Direct Mail Marketing, Direct Marketing Automation
Recent statistics show just how well direct mail marketing works. The DMA Response Rate Report shows that over 5% of U.S. households respond to direct mail. Plus the ROI is high—almost 30%. These are impressive numbers, but direct mail works even better when you use...
by David Kindervater | Apr 4, 2019 | Direct Mail Marketing, Direct Marketing Automation
The more you automate, the more you achieve. That’s why marketing leaders are on board with automated direct mail. In fact, the practice expects to grow by more than 30% in the next year, according to Salesforce.com research. As its name suggests, marketing...
by David Kindervater | Mar 5, 2019 | Data Management, Direct Mail Marketing, Direct Marketing Automation
Direct mail is a thriving marketing channel. Compared to email, it frequently delivers above and beyond its digital rival—or counterpart, depending upon whether you’ve embraced multichannel marketing. The average household receives two pieces of direct...