by David Kindervater | Jul 16, 2019 | Direct Mail Marketing
Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it’s growing exponentially. Direct mail marketing statistics tell the story. Response...
by David Kindervater | Jul 9, 2019 | Digital Marketing, Direct Mail Marketing
As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it’s becoming increasingly important to use them all. Furthermore, it’s become essential to make sure they all work...
by David Kindervater | Jun 20, 2019 | Direct Mail Marketing
You put a lot of time and effort into your direct mail marketing campaigns. Naturally, you want to know if your strategy succeeded or failed. You want to know the results. How many people received it? Do you know how many responded to it? How many placed an order for...
by David Kindervater | May 28, 2019 | Direct Mail Marketing
Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar in...
by David Kindervater | May 14, 2019 | Direct Mail Marketing
Direct mail is a thriving marketing channel. The $44-billion industry has been on the rise for the past 10 years and direct mail marketing statistics show it’s only continuing to grow—by billions of dollars each year. Over 80% of marketing executives plan to...
by David Kindervater | Apr 30, 2019 | Direct Mail Marketing
A lot goes into your direct mail marketing strategy. You’re regularly planning, creating, testing, sending, and analyzing each campaign. You’re also tracking changes, managing spreadsheets, and dealing with last-minute changes—and that’s just to get...
