Direct Mail Timing: When to Send Your Marketing Campaigns
A lot goes into your direct mail marketing strategy. You’re regularly planning, creating, testing, sending, and analyzing each campaign. You’re also tracking changes, managing spreadsheets, and dealing with last-minute changes—and that’s just to get...
Non-Techie Guide to Direct Marketing Science
As a marketing manager, you probably look at your work holistically. You’ve got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you’ve adopted a multichannel or omnichannel marketing mix to showcase this...
The Essential Guide to Data Hygiene and List Management
Data hygiene and list management don’t rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they’re vital to any type of direct mail marketing campaign. So before you send that next...
How to Use Automated Direct Mail Campaigns to Stand Out
The more you automate, the more you achieve. That’s why marketing leaders are on board with marketing automation. In fact, the practice expects to grow by more than 30% in the next year, according to Salesforce.com research. As its name suggests, marketing automation...