by David Kindervater | Nov 17, 2020 | Direct Mail Marketing
You’re aware of some of the tactics that help you to create your best direct mail campaigns. But do you know what makes this legendary marketing channel work even better? The seldom-used strategies that other businesses either ignore or haven’t bothered to...
by David Kindervater | Oct 27, 2020 | Direct Mail Marketing
You’re probably familiar with the numbers. Direct mail offers response rates over 5% and it has an almost 30% return on investment. Plus, people of all ages love to receive it. The statistics prove it works, but creating outstanding mail marketing can be...
by David Kindervater | Oct 13, 2020 | Direct Mail Marketing, Financial Marketing
Like many industries, financial service businesses have made a digital transformation to attract and keep their customers. Retail banks are now spending over $20 billion per year on digital marketing. But there’s no denying the proven results from including a...
by David Kindervater | Sep 29, 2020 | Direct Mail Marketing, Insurance Marketing
There was a time when direct mail marketing campaigns tried to be all things to all consumers. It’s almost like businesses were saying: “Here’s our message, we hope you like it. And if you don’t, we’ll just have to live with it because...
by David Kindervater | Sep 9, 2020 | Dental Marketing, Direct Mail Marketing
If you’re considering direct mail to promote your dental business, now’s the time to take action. Research on dental marketing strategies shows that direct mail produces outstanding response rates and ROI. If you’re serious about creating a campaign,...
by David Kindervater | Sep 1, 2020 | Auto Industry Marketing, Direct Mail Marketing
Auto insurance is a $308-billion business—one that grew by more than 3% per year, on average, between 2015 and 2020. The industry was primed for record-breaking numbers as a new decade approached—until COVID-19 arrived. So, amidst a global pandemic, auto insurance...
