As a business owner or marketing professional, you’ve probably heard the argument: Print marketing is dead. Digital marketing is king. If there’s even the slightest chance you’ve bought into that fallacy, now is the time to dismiss the...
How much did you enjoy creating and delivering your last direct marketing campaign? While you may love the results, the process itself is likely less than delightful. Epic email chains of edits and approvals, learning and unlearning multiple digital tools, negotiating...
Do you remember the last three QR codes you scanned? If you’re shaking your head, don’t worry—you’re not alone. For awhile it’s seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the...