Direct mail vs. digital marketing. It has become a modern-day marketer’s mystery. Direct mail response rates are unmatched. Digital marketing ROI is off the charts. But which one is best? Let’s begin with a quick overview. To reference a sports...
As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it’s becoming increasingly important to use them all. Furthermore, it’s become essential to make sure they all work...
As a marketing manager, you probably look at your work holistically. You’ve got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you’ve adopted a multichannel or omnichannel marketing mix to showcase this...
Omnichannel marketing has become a valuable asset for smart marketers these days. The proof is in the percentages. Companies with a vibrant omnichannel customer engagement plan see a nearly 10% year-over-year boost in annual revenue. Plus, if your brand utilizes...
Digital marketing has become a critical component of any modern-day marketing plan—especially with the capabilities of websites, social media, and email. These are all familiar digital channels to the smart marketer, and you should use them along with your more...
The financial crisis of 2007-2008 all but destroyed the American housing market. The demand for existing homes was at its lowest point in recent history. Families watched the equity in their homes evaporate as the call to build new homes fell considerably. It was the...