by David Kindervater | Jul 6, 2021 | Data Management, Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
Your brand’s direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National...
by David Kindervater | Apr 9, 2019 | Data Management, Direct Mail Marketing, Postal Optimization
Data list management and data hygiene don’t rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they’re vital to any type of direct mail marketing campaign. So before you send that...
by David Kindervater | Mar 5, 2019 | Data Management, Direct Mail Marketing, Direct Marketing Automation
Direct mail is a thriving marketing channel. Compared to email, it frequently delivers above and beyond its digital rival—or counterpart, depending upon whether you’ve embraced multichannel marketing. The average household receives two pieces of direct...