The holidays are all about expressing gratitude, so there’s no better time to thank your customers and clients for their continued loyalty. Holiday rewards and gifts to clients can set your business and brand apart from the competition. While gifts may not be a part of your company’s yearly traditions, there’s one thing that should be—sending holiday cards to clients and customers.
It may seem like a simple act, but simple, genuine gestures help forge lasting connections. Of course, not all holiday messages from businesses are created equal. Your design, message, timing, and delivery will all impact how well your holiday wishes are received. To make the most out of your seasonal mail, follow these tips:
How to Create and Deliver Better Business Christmas and Holiday Cards
If your brand has experience with direct mail marketing, you already know that content, design, and timing can have a major impact on how well your campaigns perform. Company Christmas cards and holiday greetings are no different. They require a solid strategy and streamlined process to engage customers and build your brand identity. Here are some tips that can help:
Choose Quality Card Stock and Vibrant Designs
Put down the glue stick and step away from the glitter. Creating unique, personal cards doesn’t mean you have to sacrifice your professional image in the process.
Delighting customers and clients with eye-catching holiday cards starts by choosing the right materials. Resist the urge to order cut-rate bulk cards from overseas. You’ll pay for your choice when your cards arrive on thin, crumpled paper or perhaps even worse—don’t arrive at all. Instead, stick with a trusted printer and distributor located in the U.S. MSP Pittsburgh has been delighting clients since 1953, so if you’re looking for rich graphics and quality paper stock, you can depend on us!
Make a Mailing List and Check it Twice
There’s no point in sending holiday greeting cards to clients and customers if they never receive them. Ensure your seasonal cards make it to the right mailboxes by beginning with a clean, updated list. Don’t fall back on last year’s Christmas card list—a lot can change in a year, and employees may now work for new companies with new addresses. Make sure your information is current and check for duplicates to reduce waste.
Send Personalized Holiday Cards
Gone are the days of impersonal, cold corporate Christmas cards. Today’s clients and customers expect holiday greetings that are warm and engaging. There are plenty of ways to enhance your premium brand strategy by adding a personal touch to your business’s holiday cards. Utilize personalization tokens to address the inner message of each card to the exact recipient. Variable data printing can also help you choose a variety of messages for clients in different industries. To really add a personal touch, incorporate digital handwriting into your holiday messages. With hundreds of handwriting styles, it’s easy to choose one that fits your brand image.
When in Doubt, Keep Holiday Messages Broad
Sending a client or customer a card that celebrates the wrong holiday can backfire. Instead of helping build a better business relationship, these messages can create distance and make your brand seem out of touch or culturally insensitive. It is okay to send a specific card that celebrates Christmas, Hannukah, Kwanzaa or another cultural holiday. But if you aren’t sure which of these your client celebrates, stick with more general seasonal greetings instead. You can’t go wrong with “Seasons Greetings” or “Happy Holidays.”
Avoid the Holiday Rush By Designing and Delivering Holiday Cards Early
With retail promotions, business Christmas cards, and gifts and gift cards being shipped, the holidays are by far the busiest season for the Post Office and mail distribution centers. Get ahead of the holiday rush by designing and ordering your company’s holiday mail early. Customers will remember the first cards they receive most, so it doesn’t hurt to be the holiday early bird. If you’re shipping later than you’d like, choose USPS first class mail to ensure your messages arrive on time.
Show Respect and Professionalism With Proper Titles
Remember the last time you received a wedding invitation? The envelope address likely included “Mr.” or “Mrs.” before your name. To show your customers and clients that you respect and value their business, you should include the same kinds of proper titles when you address your holiday messages and cards.
Send Business Greeting Cards to Offices When You Can
Have you built a personal relationship with a client? If you know them well, it’s acceptable to send this year’s corporate holiday cards to their home address (including a personal note, of course!) However, if you’re sending cards out to new or potential leads, or clients you don’t have a personal connection with, address the envelopes to their business address instead. If you’re delivering holiday cards to an office, make sure to send them early as many employees take early vacations in December.
What Should I Write in My Company’s Christmas Card?
If you’re asking this question, you’re not alone. Many business and brand procrastinate sending their holiday greetings simply because they can’t decide what to say. It’s important that whatever message you choose to send, that it reflects your brand voice and values. Here are a few ideas to get you started:
Concise Ideas for Business Holiday Messages
- Happy holidays from your friends at [company name].
- Season’s greetings and best wishes for a wonderful new year.
- This season, we’re grateful for clients like you. Happy Holidays from [company name].
- Wishing you a season of joy and continued success in 2018.
- May your holidays be merry and bright. Season’s Greetings from [business name].
- We appreciate your business and wish you the best in the coming year.
- Wishing you and yours a joyous holiday season and a happy new year.
- This season, we’re grateful for friendly and faithful customers like you.
- Warmest Greetings of the Season from the [company name] family to yours.
- All of us join in saying “Thank you” and wishing you a Happy Holiday and prosperous new year!
- Best wishes for a happy new year filled with health, happiness, and success.
- This time of year inspires us to count our blessings—and among them are great clients like you.
- Warmest thoughts and best wishes for a wonderful holiday and a very happy new year.
- May your holidays be filled with unforgettable moments of happiness, laughter, and good cheer.
Longer Holiday Greetings for Business Holiday Cards
- Tis the season for us to express our sincerest appreciation. Thank you for the trust you have placed in us and best wishes for the holidays.
- We extend our very best wishes for a happy holiday season. Here’s to a happy and prosperous new year!
- Best wishes for a happy holiday season and our sincere thanks for your loyalty and goodwill throughout the year.
- May the holiday spirit be with you and your family today and throughout the New Year.
- As this year comes to a close, we think about all we are grateful for, including our relationship with you. Happy Holidays and thank you for the opportunity to serve you.
- The [company name] family wishes you peace, joy, and prosperity throughout the coming year. We appreciate your continued support and look forward to working with you in the years to come.
- During this season, we take time to reflect upon the good things we have, like our partnership with you. We appreciate working with you and hope that the holidays and the coming year will bring you happiness and success.
- The end of the year brings no greater joy than the opportunity to express to you season’s greetings and good wishes. May your holidays and New Year be filled with prosperity.
- Thank you for the opportunity to work with you this year. It has been an honor. We wish you a happy holiday season and a joyful new year.
- May the beauty and joys of the season stay with you during the whole year. Happy holidays from your friends at [company name].
- During this holiday season, we remember special customers like you and wish you all the happiness of the season.
Make Your Holiday Messages Your Own
No matter which message you choose, remember to make it your own. Include a special holiday graphic of your brand’s mascot, share a photo of your company Christmas tree, or include a special message from your CEO. No matter which holiday design and message you choose, we’re happy to help. Contact us today to get your holiday card campaign started and beat your competitors to the mailbox!
Did you know the United States Postal Service sent more than 77-billion pieces of marketing mail in 2018? That’s one of many surprising direct mail marketing statistics for those who thought the long-running direct response channel was fading. Direct mail...
You've probably always received mail at your home. Whether you got sales information about a product or service, a handwritten letter or birthday card—or less excitedly a bill—mail was and likely still is a part of your life. Even with the influx of...
You put a lot of effort into creating an effective marketing strategy. When it comes time to print and mail your direct mail campaigns, you want to be sure you're maximizing your marketing dollars. That's why you need a full-service direct mail marketing...