The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
Direct Mail Made Easy: 5 Steps to Simplified Campaigns
You're probably familiar with the numbers. Direct mail offers response rates over 5% and it has an almost 30% return on investment. Plus, people of all ages love to receive it. The statistics prove it works, but creating outstanding mail marketing can be challenging...
10 Property and Casualty Insurance Marketing Ideas
U.S. property and casualty insurance generates over $1.6 trillion in premiums globally. It also employs more than a million people in North America and the UK alone. This positions P&C insurance as one of the largest shares and one of the most competitive sectors...
Bank Marketing Strategies: Variable Data Printing Makes Customers Happy
Like many industries, financial service businesses have made a digital transformation to attract and keep their customers. Retail banks are now spending over $20 billion per year on digital marketing. But there's no denying the proven results from including a direct...
Insurance Marketing Strategy: How VDP Lets You Speak to Each Customer
There was a time when direct mail marketing campaigns tried to be all things to all consumers. It's almost like businesses were saying: "Here's our message, we hope you like it. And if you don't, we'll just have to live with it because it's the best we can do." The...
Dental Marketing Strategies: How to Create a Direct Mail Campaign from Scratch
If you're considering direct mail to promote your dental business, now's the time to take action. Research on dental marketing strategies shows that direct mail produces outstanding response rates and ROI. If you're serious about creating a campaign, we've assembled...
Auto Insurance Marketing: How to Boost Your Brand’s Value
Auto insurance is a $308-billion business—one that grew by more than 3% per year, on average, between 2015 and 2020. The industry was primed for record-breaking numbers as a new decade approached—until COVID-19 arrived. So, amidst a global pandemic, auto insurance...
Direct Mail vs. Digital Marketing: What Should You Use?
Direct mail vs. digital marketing. It has become a modern-day marketer's mystery. Direct mail response rates are unmatched. Digital marketing ROI is off the charts. But which one is best? Let's begin with a quick overview. To reference a sports analogy, direct...
10 Steps to Building Your Best Direct Mail Campaign
The majority of modern-day marketers are using direct mail as part of their marketing strategy. Whether you're a seasoned veteran looking for a new direct mail partner, or you're brand new to this thriving marketing channel, there are some best practices you need to...
Does Direct Mail Marketing Work? These Statistics Will Convince You
No matter how much research and analyzing you do regarding direct mail, it comes down to one simple question. Does direct mail marketing work? Of course, the answer is yes, it most certainly does. But because you're a smart marketer, you want proof. That's why we...
How Personalized Marketing Helps Your Hotel Make More Money
There are plenty of statistics supporting the effectiveness of personalized marketing. So many, in fact, that if you were to summarize them into one statement, it would tell you, in ALL CAPS, that you HAVE to use personalized marketing. That is if you want to make...