The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
How to Use Direct Mail Marketing Effectively
Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it's growing exponentially. Direct mail marketing statistics tell the story. Response rates...
What is Omnichannel Marketing?
As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it's becoming increasingly important to use them all. Furthermore, it's become essential to make sure they all work together to give...
4 Direct Mail Marketing Metrics That Matter Most
You put a lot of time and effort into your direct mail marketing campaigns. Naturally, you want to know if your strategy succeeded or failed. You want to know the results. How many people received it? Do you know how many responded to it? How many placed an order for...
Insider Secrets to Achieving Speed to Market
Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar in...
7 Benefits of Direct Mail Marketing
Direct mail is a thriving marketing channel. The $44-billion industry has been on the rise for the past 10 years and direct mail marketing statistics show the benefits of direct mail marketing only continuing to grow—by billions of dollars each year. Over 80% of...
Direct Mail Timing: When to Send Your Marketing Campaigns
A lot goes into your direct mail marketing strategy. You're regularly planning, creating, testing, sending, and analyzing each campaign. You're also tracking changes, managing spreadsheets, and dealing with last-minute changes—and that's just to get the project out...
Non-Techie Guide to Direct Marketing Science
As a marketing manager, you probably look at your work holistically. You've got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you've adopted a multichannel or omnichannel marketing mix to showcase this philosophy....
MSP Purchases Assets of David J. Thompson Mailing Corporation
FREEDOM, Pa. (PRWEB) April 11, 2019 Official Press Release via PRWeb MSP, a full-service direct mail production and marketing company, has announced their purchase of the assets of the David J. Thompson Mailing Corporation. The purchase includes the acquisition...
The Essential Guide to Data Hygiene and List Management
Data list management and data hygiene don't rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they're vital to any type of direct mail marketing campaign. So before you send that next batch of...
How to Use Automated Direct Mail Campaigns to Stand Out
The more you automate, the more you achieve. That’s why marketing leaders are on board with automated direct mail. In fact, the practice expects to grow by more than 30% in the next year, according to Salesforce.com research. As its name suggests, marketing...