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The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

Non-Techie Guide to Direct Marketing Science

Non-Techie Guide to Direct Marketing Science

As a marketing manager, you probably look at your work holistically. You've got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you've adopted a multichannel or omnichannel marketing mix to showcase this philosophy....

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4 Types of Direct Mail You Can Create Today

4 Types of Direct Mail You Can Create Today

The type of direct mail you choose plays a crucial part in your integrated marketing process. With such a wide variety of possibilities (depending upon your target market and budget), you can select the format that works best for your business. You'll...

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The History of Direct Mail Marketing

The History of Direct Mail Marketing

You've probably always received mail at your home. Whether you got sales information about a product or service, a handwritten letter or birthday card—or less excitedly a bill—mail was and likely still is a part of your life. Even with the influx of...

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