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The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

How to Optimize Your Direct Mail Letter

In a world of emails, texts, and social media posts, people still look forward to checking what's in their physical mailbox each day. Approximately 41% of Americans, in fact. And not just older folks—those under 30 feel the same way. Research shows only about 6% of...

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How to Create Direct Mail That Converts

In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why:   77% of people sort through their physical mail as soon as they get it....

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