The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
4 Ways to Analyze Your Direct Mail Data
Direct mail marketing campaigns are built around results. That's why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here's how you can...
What’s the Best Color Envelope for Direct Mail?
There's a lot that goes into planning a print marketing campaign. You have to choose the right mailing list, select the proper format for your campaign, and weigh the pros and cons of a variety of different design factors, just to name a few. One of the most important...
How the Most Effective Direct Mail Format Can Help Your Brand
You're sold on direct mail. It's a $44-billion industry that's getting stronger each year. But with so many types of direct mail to pick from, what's the most effective direct mail format for your brand to use? We've got the statistics—and some brand examples. Let's...
How to Create an Effective Direct Mail Sales Letter
We've written a lot about how to optimize your brand's direct mail campaigns. From the dimensions and design of the various types of direct mail to the precise day you send your mail pieces, our "tips and tricks" work. But what about the sales letter itself? Is there...
Direct Mail Marketing Strategy: 10 Ways to Make Your Campaigns Stand Out
So you're on board with creating print marketing campaigns as part of your direct mail marketing strategy. You've seen the numbers and you've read the testimonials. Direct mail marketing works and you're ready to dive in. But so are marketers from every other...
How to Do Direct Mail Testing Like a Pro
You have to go the extra mile to ensure you're getting the best results for your direct mail campaigns. That's why your best marketing plan requires the most accurate data for each campaign. Simply put, you want to know what works and what doesn't. This involves a...
How to Personalize Marketing for Your Direct Mail Campaigns
Marketing personalization is one of the most effective methods for attracting and maintaining loyal customers. When you take the time to personalize marketing, showing consumers that you understand them and want to solve their problems, you're well on your way to a...
Are Direct Mailers Effective? 10 Reasons Why They Work
As a marketing executive, you might be asking yourself: "Are direct mailers effective?" After all, according to the history of direct mail, it's a marketing medium that's been around since 1835. Wouldn't that make it—outdated? Well, direct mail has made a resurgence...
15 Direct Mail Industry Statistics You Should Know About
Before you commit part of your marketing budget to direct mail, wouldn't it be nice to have some proof that it works? Are there real-world examples that show how effective it is? The answer to both questions is yes. That's why we assembled these direct mail industry...
12 Best Practices of the Top Direct Mail Campaigns
Direct mail is receiving rave reviews from modern-day marketers for its outstanding response rates and return on investment. Are you ready to follow in their footsteps and create successful direct mail marketing campaigns? Here are 12 best practices brands use for...