The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
How Effective is Direct Mail Marketing?
As a smart marketing professional, you know that direct mail is a wise choice to include in your multichannel arsenal. But exactly how effective is direct mail marketing? We're here to answer that question for you. Direct Mail Marketing Continues to Grow ...
How to Optimize Your Direct Mail Postcards
Marketers from every industry love direct mail postcards because they're affordable and effective ways to advertise their products and services. So we applied our 65+ years of knowledge and came up with a few tricks you can use to boost your results. Here's how to...
Direct Mail Advertising Costs: Here’s What to Look For
Marketers want to know how to get the best return for their advertising dollars. So we assembled the typical direct mail costs to show you what's involved and what options you'll have when it's time to plan your next direct mail campaign. Direct Mail...
Direct Mail Marketing Solutions: How to Improve Your Marketing Strategy
Direct mail will improve your strategy. That's why you need direct mail marketing solutions that will help you reach your goals faster. In this roundup post from our direct mail and print marketing blog, we'll look at 10 ways to make it happen for your brand. Follow...
How to Optimize Your Direct Mail Catalogs
Direct mail catalogs are a hot marketing item. Response rates are up 170% and over 90% of merchants still list catalogs as an essential part of their marketing strategy. Whether you're already a believer or you're thinking about sending a catalog to your customers,...
Direct Mail Envelope Ideas: 7 Ways to Increase Open Rates
You spend a lot of time and effort conceiving, designing, and implementing your direct mail campaigns. It's frustrating when your recipients don't take the time to open them to see what's inside. But that's not their problem. It's on you to make your mail piece so...
4 Ways to Analyze Your Direct Mail Data
Direct mail marketing campaigns are built around results. That's why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here's how you can...
What’s the Best Color Envelope for Direct Mail?
There's a lot that goes into planning a print marketing campaign. You have to choose the right mailing list, select the proper format for your campaign, and weigh the pros and cons of a variety of different design factors, just to name a few. One of the most important...
How the Most Effective Direct Mail Format Can Help Your Brand
You're sold on direct mail. It's a $44-billion industry that's getting stronger each year. But with so many types of direct mail to pick from, what's the most effective direct mail format for your brand to use? We've got the statistics—and some brand examples. Let's...
How to Create an Effective Direct Mail Sales Letter
We've written a lot about how to optimize your brand's direct mail campaigns. From the dimensions and design of the various types of direct mail to the precise day you send your mail pieces, our "tips and tricks" work. But what about the sales letter itself? Is there...