The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
MSP Purchases Assets of David J. Thompson Mailing Corporation
FREEDOM, Pa. (PRWEB) April 11, 2019 Official Press Release via PRWeb MSP, a full-service direct mail production and marketing company, has announced their purchase of the assets of the David J. Thompson Mailing Corporation. The purchase includes the acquisition...
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The Essential Guide to Data Hygiene and List Management
Data hygiene and list management don't rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they're vital to any type of direct mail marketing campaign. So before you send that next...
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How to Use Automated Direct Mail Campaigns to Stand Out
The more you automate, the more you achieve. That’s why marketing leaders are on board with marketing automation. In fact, the practice expects to grow by more than 30% in the next year, according to Salesforce.com research. As its name suggests, marketing...
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3 Principles You Need to Follow for Successful Omnichannel Marketing
Omnichannel marketing has become a valuable asset for smart marketers these days. The proof is in the percentages. Companies with a vibrant omnichannel customer engagement plan see a nearly 10% year-over-year boost in annual revenue. Plus, if your brand...
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How to Create the Perfect Multichannel Marketing Campaign
Digital marketing has become a critical component of any modern-day marketing plan—especially with the capabilities of websites, social media, and email. These are all familiar digital channels to the smart marketer, and you should use them along with your...
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4 Types of Direct Mail You Can Create Today
The type of direct mail you choose plays a crucial part in your integrated marketing process. With such a wide variety of possibilities (depending upon your target market and budget), you can select the format that works best for your business. You'll...
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10 Direct Mail Marketing Statistics That Will Surprise You
Did you know the United States Postal Service sent more than 77-billion pieces of marketing mail in 2018? That’s one of many surprising direct mail marketing statistics for those who thought the long-running direct response channel was fading. Direct mail...
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The History of Direct Mail Marketing
You've probably always received mail at your home. Whether you got sales information about a product or service, a handwritten letter or birthday card—or less excitedly a bill—mail was and likely still is a part of your life. Even with the influx of...
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How to Make the Most of Direct Mail Printing and Mailing Services
You put a lot of effort into creating an effective marketing strategy. When it comes time to print and mail your direct mail campaigns, you want to be sure you're maximizing your marketing dollars. That's why you need a full-service direct mail marketing...
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Direct Mail Companies: What to Look For
Direct mail is a thriving marketing channel. Compared to email, it frequently delivers above and beyond its digital rival—or counterpart, depending upon whether you've embraced multichannel marketing. The average household receives two pieces of...
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