The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
15 Direct Mail Industry Statistics You Should Know About
Before you commit part of your marketing budget to direct mail, wouldn't it be nice to have some proof that it works? Are there real-world examples that show how effective it is? The answer to both questions is yes. That's why we assembled these direct mail industry...
12 Best Practices of the Top Direct Mail Campaigns
Direct mail is receiving rave reviews from modern-day marketers for its outstanding response rates and return on investment. Are you ready to follow in their footsteps and create successful direct mail marketing campaigns? Here are 12 best practices brands use for...
Best Direct Mail Printing Companies: Here’s What Your Brand Should Look For
In the direct mail printing world, you need an experienced provider—the kind that helps you get your marketing campaigns off the presses and into mailboxes as quickly as possible. Are you ready to increase your marketing response rates and ROI? Here are five things to...
Direct Mail Fulfillment Services: 5 Key Benefits for Your Brand
Direct mail marketing is exploding. By 2024, it's projected that its U.S.-based revenue will reach more than $10 billion. Response rates are already 5-9x higher than any other advertising channel and open rates can reach as high as 90%. That explains why more than...
Response Rates for Direct Mail: How to Get Your Best Numbers
Your brand's direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National Advertisers...
How to Sell Expensive Products Fast Using Direct Mail
Luxury goods are a $285-billion industry and that number is expected to climb to $388B by 2025. There's no shortage of interest in high-end, expensive products, services, and experiences. But how do luxe marketers stay ahead of their competitors to win the business of...
Looking for Direct Mail Marketing Services? Start Here
Direct mail marketing generates almost $10 billion per year for advertising companies in the U.S. Needless to say, if you're not including direct mail as part of your marketing strategy, you're missing out on a great opportunity to reach more customers and drive more...
Direct Mailing Services: 5 Things Your Brand Needs
Direct mail is a $10-billion per year industry. If you're serious about print marketing, you need a partner that offers direct mailing services that guide you through the process from start to finish. Here are five things your brand needs to deliver successful direct...
QR Code Marketing: Cutting-Edge Techniques and Unique-Use Cases
Marketing has witnessed its share of trends over the years. In the 1980s, desktop publishing and the personal computer blossomed. In the ‘90s, we discovered the internet. Then the 2000s ushered in an era of social media sovereignty, led by MySpace, Facebook, and...
10 Secrets to Achieving Direct Mail Success
You're aware of some of the tactics that help you to create your best direct mail campaigns. But do you know what makes this legendary marketing channel work even better? The seldom-used strategies that other businesses either ignore or haven't bothered to implement....