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The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

5 Holiday Direct Mail Marketing Ideas

5 Holiday Direct Mail Marketing Ideas

How many times have you been asked, "Are you ready for the holidays?" It's a popular seasonal question without much direction. Did you buy all the necessary gifts for your family and friends? Have you picked out a turkey or ham for the holiday dinner? Being ready for...

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How to Use Direct Mail Marketing Effectively

How to Use Direct Mail Marketing Effectively

Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it's growing exponentially. Direct mail marketing statistics tell the story. Response rates...

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What is Omnichannel Marketing?

What is Omnichannel Marketing?

As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it's becoming increasingly important to use them all. Furthermore, it's become essential to make sure they all work...

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Insider Secrets to Achieving Speed to Market

Insider Secrets to Achieving Speed to Market

Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar...

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