The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
10 Direct Mail Marketing Statistics That Will Surprise You
Did you know the United States Postal Service sent more than 77-billion pieces of marketing mail in 2018? That’s one of many surprising direct mail marketing statistics for those who thought the long-running direct response channel was fading. Direct mail...
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The History of Direct Mail Marketing
You've probably always received mail at your home. Whether you got sales information about a product or service, a handwritten letter or birthday card—or less excitedly a bill—mail was and likely still is a part of your life. Even with the influx of...
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How to Make the Most of Direct Mail Printing and Mailing Services
You put a lot of effort into creating an effective marketing strategy. When it comes time to print and mail your direct mail campaigns, you want to be sure you're maximizing your marketing dollars. That's why you need a full-service direct mail marketing...
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Direct Mail Companies: What to Look For
Direct mail is a thriving marketing channel. Compared to email, it frequently delivers above and beyond its digital rival—or counterpart, depending upon whether you've embraced multichannel marketing. The average household receives two pieces of...
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7 Great Marketing Ideas for Home Loans
The financial crisis of 2007-2008 all but crashed the American housing market. The demand for existing homes was at its lowest point in recent history. Families watched the equity in their homes evaporate as the call to build new homes fell considerably....
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Time to Market: How to Speed up Your Direct Mail
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it's known as time to market or first-mover advantage. That usually refers to a company's handling of an innovative new idea or product. They'll try to...
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Loan Companies: 8 Personal Loan Marketing Ideas
The personal loan market is exploding. According to U.S. web-based lending company LendingClub, personal loan originations from 2017 to 2018 were up 20%. American consumer credit reporting agency TransUnion says personal loans are by far the fastest-growing U.S....
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Direct Mail Printing Services: 10 Things to Look For
Email marketing is thriving. Spending is expected to increase by $1 billion before the end of 2019. But direct mail is far from a forgotten medium. It continues to provide real results, with the statistics to back up its effectiveness. Direct mail response rates have...
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Why Print Marketing Still Works in a Digital World
As a business owner or marketing professional, you've probably heard the argument:Print marketing is dead. Digital marketing is king.If there's even the slightest chance you've bought into that fallacy, now is the time to dismiss the rumors and create a modern-day...
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Direct Mail Marketing Services: 11 Secrets for Success
Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece, but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find...
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