The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
Time to Market: How to Speed up Your Direct Mail
When it comes to getting your product or service to the masses, being first matters. In marketing terms, it's known as time to market or first-mover advantage. That usually refers to a company's handling of an innovative new idea or product. They'll try to...
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Loan Companies: 8 Personal Loan Marketing Ideas
The personal loan market is exploding. According to U.S. web-based lending company LendingClub, personal loan originations from 2017 to 2018 were up 20%. American consumer credit reporting agency TransUnion says personal loans are by far the fastest-growing U.S....
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Direct Mail Printing Services: 10 Things to Look For
Email marketing is thriving. Spending is expected to increase by $1 billion before the end of 2019. But direct mail is far from a forgotten medium. It continues to provide real results, with the statistics to back up its effectiveness. Direct mail response rates have...
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Why Print Marketing Still Works in a Digital World
As a business owner or marketing professional, you've probably heard the argument: Print marketing is dead. Digital marketing is king. If there's even the slightest chance you've bought into that fallacy, now is the time to dismiss the rumors and create a...
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Direct Mail Marketing Services: 11 Secrets for Success
Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece, but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find...
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11 Ways to Personalize Your Direct Mail Marketing Campaign
When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that's just the start. One particularly perplexing problem involves personalizing your direct mail,...
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How to Save Time, Money, and Stress on Your Next Marketing Campaign
How much did you enjoy creating and delivering your direct marketing campaigns? While you may love the results, the process itself is likely less than delightful. Epic email chains of edits and approvals, learning and unlearning multiple digital tools, negotiating...
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How to Use Direct Mailing Services to Reach Your Target Audience
Marketers are drawn to the trends of online advertising. Nearly $204 billion were spent on digital advertising in 2017. That number could rise to almost $330 billion by 2021, with search advertising being the most effective and promising. That's a substantial...
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How Postal Optimization Saves Money and Meets Direct Mail Deadlines
As a marketing executive, your focus is on the content of your marketing materials. You want a direct mail campaign that grabs the attention of your recipients—and produces results. But you also need to watch what you spend. When you have a thin marketing budget, an...
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How to Optimize Your Direct Mail Letter
In a world of emails, texts, and social media posts, people still look forward to checking what's in their physical mailbox each day. Approximately 41% of Americans, in fact. And not just older folks—those under 30 feel the same way. Research shows only about 6% of...
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