The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

How Effective is Direct Mail Marketing?

How Effective is Direct Mail Marketing?

As a smart marketing professional, you know that direct mail is a wise choice to include in your multichannel arsenal. But exactly how effective is direct mail marketing? We're here to answer that question for you.   Direct Mail Marketing Continues to Grow  ...

read more
How to Optimize Your Direct Mail Postcards

How to Optimize Your Direct Mail Postcards

Marketers from every industry love direct mail postcards because they're affordable and effective ways to advertise their products and services. So we applied our 65+ years of knowledge and came up with a few tricks you can use to boost your results. Here's how to...

read more
How to Optimize Your Direct Mail Catalogs

How to Optimize Your Direct Mail Catalogs

Direct mail catalogs are a hot marketing item. Response rates are up 170% and over 90% of merchants still list catalogs as an essential part of their marketing strategy. Whether you're already a believer or you're thinking about sending a catalog to your customers,...

read more
4 Ways to Analyze Your Direct Mail Data

4 Ways to Analyze Your Direct Mail Data

Direct mail marketing campaigns are built around results. That's why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here's how you can...

read more