The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
Bank Marketing Ideas: How 7 Regional Banks Use Direct Mail
Financial services companies choose direct mail as a marketing channel because it works. Roughly 70% of all banks and credit unions use direct mail, according to a DMA Response Rate Report. But they do so strategically because different customers need different...
Direct Mail Marketing for Auto Warranty Sales
Like many businesses today, auto warranty sales is a competitive calling. You want to offer superior coverage, more coverage options, and better customer service than your competitors. But you also want to provide the best rates. That's why it matters more than ever...
7 Can’t Miss Life Insurance Direct Mail Marketing Tips
Life insurance can be a difficult sell. After all, who wants to spend time thinking about their own mortality? But it can also be a responsible and worthwhile investment for those who want to take care of their loved ones after they're gone. As an insurance marketer,...
Insurance Marketing Ideas: How to Personalize Your Direct Mail Campaigns
For smart marketers, personalization has become a top priority because it produces outstanding results. Marketing professionals see an impressive 20% increase in sales, on average, when they personalize their marketing campaigns. Over 70% of insurance marketing ideas...
How E-Commerce Brands Thrive with Quality Mail Marketing
When it comes to direct mail marketing, the tide has shifted. Not that long ago, direct mail campaigns were considered an antiquated marketing strategy. Email had become the preferred form of selling to customers and marketers were all over it. Once it seemed everyone...
5 Holiday Direct Mail Marketing Ideas
How many times have you been asked, "Are you ready for the holidays?" It's a popular seasonal question without much direction. Did you buy all the necessary gifts for your family and friends? Have you picked out a turkey or ham for the holiday dinner? Being ready for...
6 Proven Methods for Accelerating Direct Mail Results
Research shows that when you compare direct mail to any other kind of marketing medium, it's actually preferred. Direct mail is no longer viewed as an antiquated form of advertising your products and/or services. In fact, over 5% of U.S. households respond to direct...
How to Use Large Format Printing to Stand Out
More than three-quarters of U.S. consumers said the primary reason they walked into a retail store was because of its large format printing display outside. The sign or banner at the entrance captured their attention, so they went in. It seems the majority of...
Direct Mail Marketing Tools: 6 Automation Features
Recent statistics show just how well direct mail marketing works. The DMA Response Rate Report shows that over 5% of U.S. households respond to direct mail. Plus the ROI is high—almost 30%. These are impressive numbers, but direct mail works even better when you use...
6 Little-Known Techniques for Direct Mail Advertising
Direct mail advertising has recently become more powerful and effective than ever. Current U.S. households receive more than 120-billion pieces of mail each year, and a majority of them enjoy receiving it. That's why the direct mail response rate for house lists was...