The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
QR Code Marketing: Cutting-Edge Techniques and Unique-Use Cases
Marketing has witnessed its share of trends over the years. In the 1980s, desktop publishing and the personal computer blossomed. In the ‘90s, we discovered the internet. Then the 2000s ushered in an era of social media sovereignty, led by MySpace, Facebook, and...
10 Secrets to Achieving Direct Mail Success
You're aware of some of the tactics that help you to create your best direct mail campaigns. But do you know what makes this legendary marketing channel work even better? The seldom-used strategies that other businesses either ignore or haven't bothered to implement....
Direct Mail Made Easy: 5 Steps to Simplified Campaigns
You're probably familiar with the numbers. Direct mail offers response rates over 5% and it has an almost 30% return on investment. Plus, people of all ages love to receive it. The statistics prove it works, but creating outstanding mail marketing can be challenging...
10 Property and Casualty Insurance Marketing Ideas
U.S. property and casualty insurance generates over $1.6 trillion in premiums globally. It also employs more than a million people in North America and the UK alone. This positions P&C insurance as one of the largest shares and one of the most competitive sectors...
Bank Marketing Strategies: Variable Data Printing Makes Customers Happy
Like many industries, financial service businesses have made a digital transformation to attract and keep their customers. Retail banks are now spending over $20 billion per year on digital marketing. But there's no denying the proven results from including a direct...
Hospitality in Marketing: 10 Ways to Use Large Format Printing
Hospitality businesses are ever-changing. From food and beverage to travel, tourism, lodging, and recreation functions, this multi-billion-dollar industry is in constant flux. To survive, brands need to adapt and develop creative hospitality in marketing strategies....
Insurance Marketing Strategy: How VDP Lets You Speak to Each Customer
There was a time when direct mail marketing campaigns tried to be all things to all consumers. It's almost like businesses were saying: "Here's our message, we hope you like it. And if you don't, we'll just have to live with it because it's the best we can do." The...
Dental Marketing Strategies: How to Create a Direct Mail Campaign from Scratch
If you're considering direct mail to promote your dental business, now's the time to take action. Research on dental marketing strategies shows that direct mail produces outstanding response rates and ROI. If you're serious about creating a campaign, we've assembled...
Auto Insurance Marketing: How to Boost Your Brand’s Value
Auto insurance is a $308-billion business—one that grew by more than 3% per year, on average, between 2015 and 2020. The industry was primed for record-breaking numbers as a new decade approached—until COVID-19 arrived. So, amidst a global pandemic, auto insurance...
Direct Mail vs. Digital Marketing: What Should You Use?
Direct mail vs. digital marketing. It has become a modern-day marketer's mystery. Direct mail response rates are unmatched. Digital marketing ROI is off the charts. But which one is best? Let's begin with a quick overview. To reference a sports analogy, direct...