The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

4 Ways to Analyze Your Direct Mail Data

4 Ways to Analyze Your Direct Mail Data

Direct mail marketing campaigns are built around results. That's why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here's how you can...

read more
How to Do Direct Mail Testing Like a Pro

How to Do Direct Mail Testing Like a Pro

You have to go the extra mile to ensure you're getting the best results for your direct mail campaigns. That's why your best marketing plan requires the most accurate data for each campaign. Simply put, you want to know what works and what doesn't. This involves a...

read more