The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
10 Steps to Building Your Best Direct Mail Campaign
The majority of modern-day marketers are using direct mail as part of their marketing strategy. Whether you're a seasoned veteran looking for a new direct mail partner, or you're brand new to this thriving marketing channel, there are some best practices you need to...
Does Direct Mail Marketing Work? These Statistics Will Convince You
No matter how much research and analyzing you do regarding direct mail, it comes down to one simple question. Does direct mail marketing work? Of course, the answer is yes, it most certainly does. But because you're a smart marketer, you want proof. That's why we...
How Personalized Marketing Helps Your Hotel Make More Money
There are plenty of statistics supporting the effectiveness of personalized marketing. So many, in fact, that if you were to summarize them into one statement, it would tell you, in ALL CAPS, that you HAVE to use personalized marketing. That is if you want to make...
Insurance Agency Marketing Ideas: MSP Brings Them to Life
Whether you're in the life, health, auto, or home insurance business, your agency has to overcome many modern-day challenges to succeed. Your customers know more about insurance than ever before and their expectations from you, their insurance provider, have grown...
Direct Mail Marketing for Your Dental Business: How Automation Helps
As a dental marketing executive, your ultimate goal is pretty simple: get more patients into your office. So you turn to your marketing strategy. But you don't just want customers. You want loyal ones. You need to take care of them on their terms. But with so many...
Variable Data Printing: The Key to Better Veterinary Practice Marketing
There are lots of great marketing ideas for veterinary practices. But the one that continually serves as a key ingredient in any successful marketing strategy is variable data printing. VDP, as it's commonly known, is a type of digital printing that allows businesses...
Bank Marketing Ideas: How 7 Regional Banks Use Direct Mail
Financial services companies choose direct mail as a marketing channel because it works for them. Roughly 70% of all banks and credit unions use direct mail, according to a DMA Response Rate Report. But they do so strategically because different customers require...
Direct Mail Marketing for Auto Warranty Sales
Like many businesses today, auto warranty sales is a competitive calling. You want to offer superior coverage, more coverage options, and better customer service than your competitors. But you also want to provide the best rates. That's why it matters more than ever...
7 Can’t Miss Life Insurance Direct Mail Marketing Tips
Life insurance can be a difficult sell. After all, who wants to spend time thinking about their own mortality? But it can also be a responsible and worthwhile investment for those who want to take care of their loved ones after they're gone. As an insurance marketer,...
Insurance Marketing Ideas: How to Personalize Your Direct Mail Campaigns
For smart marketers, personalization has become a top priority because it produces outstanding results. Marketing professionals see an impressive 20% increase in sales, on average, when they personalize their marketing campaigns. Over 70% of insurance marketing ideas...