The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
Direct Mail Marketing Strategy: 10 Ways to Make Your Campaigns Stand Out
So you're on board with creating print marketing campaigns as part of your direct mail marketing strategy. You've seen the numbers and you've read the testimonials. Direct mail marketing works and you're ready to dive in. But so are marketers from every other...
How to Do Direct Mail Testing Like a Pro
You have to go the extra mile to ensure you're getting the best results for your direct mail campaigns. That's why your best marketing plan requires the most accurate data for each campaign. Simply put, you want to know what works and what doesn't. This involves a...
How to Personalize Marketing for Your Direct Mail Campaigns
Marketing personalization is one of the most effective methods for attracting and maintaining loyal customers. When you take the time to personalize marketing, showing consumers that you understand them and want to solve their problems, you're well on your way to a...
Are Direct Mailers Effective? 10 Reasons Why They Work
As a marketing executive, you might be asking yourself: "Are direct mailers effective?" After all, according to the history of direct mail, it's a marketing medium that's been around since 1835. Wouldn't that make it—outdated? Well, direct mail has made a resurgence...
15 Direct Mail Industry Statistics You Should Know About
Before you commit part of your marketing budget to direct mail, wouldn't it be nice to have some proof that it works? Are there real-world examples that show how effective it is? The answer to both questions is yes. That's why we assembled these direct mail industry...
12 Best Practices of the Top Direct Mail Campaigns
Direct mail is receiving rave reviews from modern-day marketers for its outstanding response rates and return on investment. Are you ready to follow in their footsteps and create successful direct mail marketing campaigns? Here are 12 best practices brands use for...
Best Direct Mail Printing Companies: Here’s What Your Brand Should Look For
In the direct mail printing world, you need an experienced provider—the kind that helps you get your marketing campaigns off the presses and into mailboxes as quickly as possible. Are you ready to increase your marketing response rates and ROI? Here are five things to...
Direct Mail Fulfillment Services: 5 Key Benefits for Your Brand
Direct mail marketing is exploding. By 2024, it's projected that its U.S.-based revenue will reach more than $10 billion. Response rates are already 5-9x higher than any other advertising channel and open rates can reach as high as 90%. That explains why more than...
Response Rates for Direct Mail: How to Get Your Best Numbers
Your brand's direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National Advertisers...
How to Sell Expensive Products Fast Using Direct Mail
Luxury goods are a $285-billion industry and that number is expected to climb to $388B by 2025. There's no shortage of interest in high-end, expensive products, services, and experiences. But how do luxe marketers stay ahead of their competitors to win the business of...