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The MSP Direct Mail and Print Marketing Blog

Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.

How to Use Direct Mail Marketing Effectively

How to Use Direct Mail Marketing Effectively

Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it's growing exponentially. Direct mail marketing statistics tell the story....

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What is Omnichannel Marketing?

What is Omnichannel Marketing?

As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it's becoming increasingly important to use them all. Furthermore, it's become essential to make sure they all work...

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Insider Secrets to Achieving Speed to Market

Insider Secrets to Achieving Speed to Market

Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar...

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7 Benefits of Direct Mail Marketing

7 Benefits of Direct Mail Marketing

Direct mail is a thriving marketing channel. The $44-billion industry has been on the rise for the past 10 years and direct mail marketing statistics show it's only continuing to grow—by billions of dollars each year. Over 80% of marketing executives plan...

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Non-Techie Guide to Direct Marketing Science

Non-Techie Guide to Direct Marketing Science

As a marketing manager, you probably look at your work holistically. You've got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you've adopted a multichannel or omnichannel marketing mix to showcase this philosophy....

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