The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
How to Use Large Format Printing to Stand Out
More than three-quarters of U.S. consumers said the primary reason they walked into a retail store was because of its large format printing display outside. The sign or banner at the entrance captured their attention, so they went in. It seems the majority...
Direct Mail Marketing Tools: 6 Automation Features
Recent statistics show just how well direct mail marketing works. The DMA Response Rate Report shows that over 5% of U.S. households respond to direct mail. Plus the ROI is high—almost 30%. These are impressive numbers, but direct mail works even better...
6 Little-Known Techniques for Direct Mail Advertising
Direct mail marketing has recently become more powerful and effective than ever. Current U.S. households receive more than 120-billion pieces of mail each year, and a majority of them enjoy receiving it. That's why the direct mail response rate for house...
How to Use Direct Mail Marketing Effectively
Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it's growing exponentially. Direct mail marketing statistics tell the story....
What is Omnichannel Marketing?
As technology has evolved, so too have modern-day marketing methods. There are a variety of marketing channels at your disposal, and it's becoming increasingly important to use them all. Furthermore, it's become essential to make sure they all work...
4 Direct Mail Marketing Metrics That Matter Most
You put a lot of time and effort into your direct mail marketing campaigns. Naturally, you want to know if your strategy succeeded or failed. You want to know the results. How many people received it? Do you know how many responded to it? How many placed...
Insider Secrets to Achieving Speed to Market
Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar...
7 Benefits of Direct Mail Marketing
Direct mail is a thriving marketing channel. The $44-billion industry has been on the rise for the past 10 years and direct mail marketing statistics show it's only continuing to grow—by billions of dollars each year. Over 80% of marketing executives plan...
Direct Mail Timing: When to Send Your Marketing Campaigns
A lot goes into your direct mail marketing strategy. You're regularly planning, creating, testing, sending, and analyzing each campaign. You're also tracking changes, managing spreadsheets, and dealing with last-minute changes—and that's just to get the project out...
Non-Techie Guide to Direct Marketing Science
As a marketing manager, you probably look at your work holistically. You've got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you've adopted a multichannel or omnichannel marketing mix to showcase this philosophy....