The MSP Direct Mail and Print Marketing Blog
Looking for ways to improve your marketing collateral? You’ve come to the right place. Explore our latest posts to learn more about industry news and marketing strategies.
Insider Secrets to Achieving Speed to Market
Speed to market typically refers to the time it takes to get a new product from its conception to store shelves. In the case of direct mail, it refers to the time it takes to get your campaign through production and into mailboxes. While both are similar...
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7 Benefits of Direct Mail Marketing
Direct mail is a thriving marketing channel. The $44-billion industry has been on the rise for the past 10 years and direct mail marketing statistics show it's only continuing to grow—by billions of dollars each year. Over 80% of marketing executives plan...
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Direct Mail Timing: When to Send Your Marketing Campaigns
A lot goes into your direct mail marketing strategy. You're regularly planning, creating, testing, sending, and analyzing each campaign. You're also tracking changes, managing spreadsheets, and dealing with last-minute changes—and that's just to get the project out...
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Non-Techie Guide to Direct Marketing Science
As a marketing manager, you probably look at your work holistically. You've got a lot of different moving parts in your marketing strategy, but they all work together. Hopefully, you've adopted a multichannel or omnichannel marketing mix to showcase this philosophy....
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MSP Purchases Assets of David J. Thompson Mailing Corporation
FREEDOM, Pa. (PRWEB) April 11, 2019 Official Press Release via PRWeb MSP, a full-service direct mail production and marketing company, has announced their purchase of the assets of the David J. Thompson Mailing Corporation. The purchase includes the acquisition...
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The Essential Guide to Data Hygiene and List Management
Data hygiene and list management don't rank highly on the list of most exciting marketing topics, but smart marketers know what valuable assets they are. In fact, they're vital to any type of direct mail marketing campaign. So before you send that next...
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How to Use Automated Direct Mail Campaigns to Stand Out
The more you automate, the more you achieve. That’s why marketing leaders are on board with marketing automation. In fact, the practice expects to grow by more than 30% in the next year, according to Salesforce.com research. As its name suggests, marketing...
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3 Principles You Need to Follow for Successful Omnichannel Marketing
Omnichannel marketing has become a valuable asset for smart marketers these days. The proof is in the percentages. Companies with a vibrant omnichannel customer engagement plan see a nearly 10% year-over-year boost in annual revenue. Plus, if your brand...
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How to Create the Perfect Multichannel Marketing Campaign
Digital marketing has become a critical component of any modern-day marketing plan—especially with the capabilities of websites, social media, and email. These are all familiar digital channels to the smart marketer, and you should use them along with your...
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4 Types of Direct Mail You Can Create Today
The type of direct mail you choose plays a crucial part in your integrated marketing process. With such a wide variety of possibilities (depending upon your target market and budget), you can select the format that works best for your business. You'll...
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