by David Kindervater | Sep 29, 2020 | Direct Mail Marketing, Insurance Marketing
There was a time when direct mail marketing campaigns tried to be all things to all consumers. It’s almost like businesses were saying: “Here’s our message, we hope you like it. And if you don’t, we’ll just have to live with it because...
by David Kindervater | Sep 9, 2020 | Dental Marketing, Direct Mail Marketing
If you’re considering direct mail to promote your dental business, now’s the time to take action. Research on dental marketing strategies shows that direct mail produces outstanding response rates and ROI. If you’re serious about creating a campaign,...
by David Kindervater | Sep 1, 2020 | Auto Industry Marketing, Direct Mail Marketing
Auto insurance is a $308-billion business—one that grew by more than 3% per year, on average, between 2015 and 2020. The industry was primed for record-breaking numbers as a new decade approached—until COVID-19 arrived. So, amidst a global pandemic, auto insurance...
by David Kindervater | Aug 27, 2020 | Digital Marketing, Direct Mail Marketing
Direct mail vs. digital marketing. It has become a modern-day marketer’s mystery. Direct mail response rates are unmatched. Digital marketing ROI is off the charts. But which one is best? Let’s begin with a quick overview. To reference a sports...
by David Kindervater | Aug 13, 2020 | Direct Mail Marketing
The majority of modern-day marketers are using direct mail as part of their marketing strategy. Whether you’re a seasoned veteran looking for a new direct mail partner, or you’re brand new to this thriving marketing channel, there are some best practices...
