by David Kindervater | Jan 27, 2022 | Direct Mail Marketing
You spend a lot of time and effort conceiving, designing, and implementing your direct mail campaigns. It’s frustrating when your recipients don’t take the time to open them to see what’s inside. But that’s not their problem. It’s on you...
by David Kindervater | Jan 18, 2022 | Direct Mail Marketing, Print Marketing
Direct mail marketing campaigns are built around results. That’s why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here’s...
by David Kindervater | Jan 13, 2022 | Direct Mail Marketing
There’s a lot that goes into planning a print marketing campaign. You have to choose the right mailing list, select the proper format for your campaign, and weigh the pros and cons of a variety of different design factors, just to name a few. One of the most...
by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...
by David Kindervater | Dec 14, 2021 | Direct Mail Marketing, Print Marketing
We’ve written a lot about how to optimize your brand’s direct mail campaigns. From the dimensions and design of the various types of direct mail to the precise day you send your mail pieces, our “tips and tricks” work. But what about the sales...
