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Direct Mail Envelope Ideas: 7 Ways to Increase Open Rates

Direct Mail Envelope Ideas: 7 Ways to Increase Open Rates

by David Kindervater | Jan 27, 2022 | Direct Mail Marketing

You spend a lot of time and effort conceiving, designing, and implementing your direct mail campaigns. It’s frustrating when your recipients don’t take the time to open them to see what’s inside. But that’s not their problem. It’s on you...
4 Ways to Analyze Your Direct Mail Data

4 Ways to Analyze Your Direct Mail Data

by David Kindervater | Jan 18, 2022 | Direct Mail Marketing, Print Marketing

Direct mail marketing campaigns are built around results. That’s why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here’s...
What’s the Best Color Envelope for Direct Mail?

What’s the Best Color Envelope for Direct Mail?

by David Kindervater | Jan 13, 2022 | Direct Mail Marketing

There’s a lot that goes into planning a print marketing campaign. You have to choose the right mailing list, select the proper format for your campaign, and weigh the pros and cons of a variety of different design factors, just to name a few. One of the most...
How the Most Effective Direct Mail Format Can Help Your Brand

How the Most Effective Direct Mail Format Can Help Your Brand

by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing

You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...
How to Create an Effective Direct Mail Sales Letter

How to Create an Effective Direct Mail Sales Letter

by David Kindervater | Dec 14, 2021 | Direct Mail Marketing, Print Marketing

We’ve written a lot about how to optimize your brand’s direct mail campaigns. From the dimensions and design of the various types of direct mail to the precise day you send your mail pieces, our “tips and tricks” work. But what about the sales...
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