How to Create the Perfect Multichannel Marketing Campaign
Digital marketing has become a critical component of any modern-day marketing plan—especially with the capabilities of websites, social media, and email. These are all familiar digital channels to the smart marketer, and you should use them along with your more...
4 Types of Direct Mail You Can Create Today
The type of direct mail you choose plays a crucial part in your integrated marketing process. With such a wide variety of possibilities (depending upon your target market and budget), you can select the format that works best for your business. You’ll attract...
10 Direct Mail Marketing Statistics That Will Surprise You
Did you know the United States Postal Service sent more than 77-billion pieces of marketing mail in 2018? That’s one of many surprising direct mail marketing statistics for those who thought the long-running direct response channel was fading. Direct mail still works,...