by David Kindervater | Sep 1, 2020 | Auto Industry Marketing, Direct Mail Marketing
Auto insurance is a $308-billion business—one that grew by more than 3% per year, on average, between 2015 and 2020. The industry was primed for record-breaking numbers as a new decade approached—until COVID-19 arrived. So, amidst a global pandemic, auto insurance...
by David Kindervater | Aug 27, 2020 | Digital Marketing, Direct Mail Marketing
Direct mail vs. digital marketing. It has become a modern-day marketer’s mystery. Direct mail response rates are unmatched. Digital marketing ROI is off the charts. But which one is best? Let’s begin with a quick overview. To reference a sports...
by David Kindervater | Aug 13, 2020 | Direct Mail Marketing
The majority of modern-day marketers are using direct mail as part of their marketing strategy. Whether you’re a seasoned veteran looking for a new direct mail partner, or you’re brand new to this thriving marketing channel, there are some best practices...
by David Kindervater | Mar 12, 2020 | Direct Mail Marketing, Print Marketing
No matter how much research and analyzing you do regarding direct mail, it comes down to one simple question. Does direct mail marketing work? Of course, the answer is yes, it most certainly does. But because you’re a smart marketer, you want proof. That’s...
by David Kindervater | Mar 10, 2020 | Hospitality Marketing, Personalized Direct Mail
There are plenty of statistics supporting the effectiveness of personalized marketing. So many, in fact, that if you were to summarize them into one statement, it would tell you, in ALL CAPS, that you HAVE to use personalized marketing. That is if you want to make...
