by David Kindervater | Aug 17, 2021 | Direct Mail Marketing, Postal Optimization, Print Marketing
In the direct mail printing world, you need an experienced provider—the kind that helps you get your marketing campaigns off the presses and into mailboxes as quickly as possible. Are you ready to increase your marketing response rates and ROI? Here are five things to...
by David Kindervater | Jul 8, 2021 | Direct Mail Marketing
Direct mail marketing is exploding. By 2024, it’s projected that its U.S.-based revenue will reach more than $10 billion. Response rates are already 5-9x higher than any other advertising channel and open rates can reach as high as 90%. That explains why more...
by David Kindervater | Jul 6, 2021 | Data Management, Direct Mail Marketing, Personalized Direct Mail, Postal Optimization
Your brand’s direct mail response rates are a direct indication of how well you compose your campaigns. Ultimately, the direct mail marketing statistics tell the tale. What is a good response rate for direct mail? According to the Association of National...
by David Kindervater | Jun 8, 2021 | Direct Mail Marketing, Luxury Marketing, Personalized Direct Mail, Print Marketing
Luxury goods are a $285-billion industry and that number is expected to climb to $388B by 2025. There’s no shortage of interest in high-end, expensive products, services, and experiences. But how do luxe marketers stay ahead of their competitors to win the...
by David Kindervater | May 13, 2021 | Direct Mail Marketing, Direct Marketing Automation, Personalized Direct Mail, Postal Optimization, Print Marketing
Direct mail marketing generates almost $10 billion per year for advertising companies in the U.S. Needless to say, if you’re not including direct mail as part of your marketing strategy, you’re missing out on a great opportunity to reach more customers and...
