by David Kindervater | Jan 18, 2022 | Direct Mail Marketing, Print Marketing
Direct mail marketing campaigns are built around results. That’s why direct mail data is everything when it comes to your print marketing efforts. So how do you evaluate and learn from the outcomes of each campaign? By analyzing four key elements. Here’s...
by David Kindervater | Jan 13, 2022 | Direct Mail Marketing
There’s a lot that goes into planning a print marketing campaign. You have to choose the right mailing list, select the proper format for your campaign, and weigh the pros and cons of a variety of different design factors, just to name a few. One of the most...
by David Kindervater | Dec 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
You’re sold on direct mail. It’s a $44-billion industry that’s getting stronger each year. But with so many types of direct mail to pick from, what’s the most effective direct mail format for your brand to use? We’ve got the...
by David Kindervater | Dec 14, 2021 | Direct Mail Marketing, Print Marketing
We’ve written a lot about how to optimize your brand’s direct mail campaigns. From the dimensions and design of the various types of direct mail to the precise day you send your mail pieces, our “tips and tricks” work. But what about the sales...
by David Kindervater | Nov 16, 2021 | Direct Mail Marketing, Personalized Direct Mail, Postal Optimization, Print Marketing
So you’re on board with creating print marketing campaigns as part of your direct mail marketing strategy. You’ve seen the numbers and you’ve read the testimonials. Direct mail marketing works and you’re ready to dive in. But so are marketers...
