Direct Mail Marketing Tools: 6 Automation Features
Recent statistics show just how well direct mail marketing works. The DMA Response Rate Report shows that over 5% of U.S. households respond to direct mail. Plus the ROI is high—almost 30%. These are impressive numbers, but direct mail works even better when you use...
6 Little-Known Techniques for Direct Mail Advertising
Direct mail marketing has recently become more powerful and effective than ever. Current U.S. households receive more than 120-billion pieces of mail each year, and a majority of them enjoy receiving it. That’s why the direct mail response rate for house lists...
How to Use Direct Mail Marketing Effectively
Direct mail marketing is no longer thought of as an antiquated marketing medium. Rather, this $44-billion industry is becoming known as the thriving marketing channel it is—and it’s growing exponentially. Direct mail marketing statistics tell the story. Response...
