by David Kindervater | Nov 8, 2018 | Direct Mail Marketing, Print Marketing
Email marketing is thriving. Spending is expected to increase by $1 billion before the end of 2019. But direct mail is far from a forgotten medium. It continues to provide real results, with the statistics to back up its effectiveness. Direct mail response rates have...
by David Kindervater | Oct 18, 2018 | Digital Marketing, Print Marketing
As a business owner or marketing professional, you’ve probably heard the argument: Print marketing is dead. Digital marketing is king. If there’s even the slightest chance you’ve bought into that fallacy, now is the time to dismiss the rumors and...
by David Kindervater | Sep 18, 2018 | Personalized Direct Mail, Print Marketing
Your goal with any direct mail advertising campaign is to get as many of your recipients as possible to not only open your marketing masterpiece, but to also act upon it as you intended. Here’s how you can sharpen your direct mail marketing skills in order to find...
by David Kindervater | Sep 1, 2018 | Personalized Direct Mail, Print Marketing
When it comes to your next direct mail marketing campaign, you will likely face many challenges. Design and copywriting. Postal regulations. List selection. And that’s just the start. One particularly perplexing problem involves personalizing your direct mail,...
by David Kindervater | Aug 10, 2018 | Personalized Direct Mail, Print Marketing
Marketers are drawn to the trends of online advertising. Nearly $204 billion were spent on digital advertising in 2017. That number could rise to almost $330 billion by 2021, with search advertising being the most effective and promising. That’s a substantial...
