Do you remember the last three QR codes you scanned? If you’re shaking your head, don’t worry—you’re not alone. For awhile it’s seemed like QR codes might just be another tech fad. While users and marketers alike first loved the codes and the...
In our increasingly digitized world, there’s a reason why so many successful brands still deliver direct mail marketing campaigns: because they work. Here are just a few of the reasons why: 77% of people sort through their physical mail as soon as they get it....
You’ve certainly seen Intelligent Mail barcodes. Whether you work in the printing and mailing industry, or simply receive mail at home, an Intelligent Mail barcode has passed through your hands. To many people, these codes may look like a series of black lines. Yet,...
What will you find in your mailbox tomorrow? You don’t need a crystal ball to know the answer. Now, USPS is pulling back the curtain to allow recipients a sneak preview of their mail before it arrives. Informed Delivery, the new post office tracking service, will...
Today, brands play a larger role in our lives than ever before. They are texting us, tweeting us, and occasionally even insulting us. The ways brands interact with consumers has evolved, and so have shoppers’ expectations. Consumers have come to expect a higher level...