1:1 Marketing Campaigns
1:1 Marketing is using relevant personalization in the forms of images and text to produce a highly targeted message to every member of a target audience. Rather than communicate the same message to 10,000 recipients, with digital technology MSP can communicate 10,000 individually unique messages to each of the 10,000 recipients via personalized direct mail, email and web interaction. This personalized message can increase response rates from 1% on a static direct mail effort to as much as 10% response rate or greater. Increased response rates equate to more customers taking action, more quickly reaching sales and marketing goals and overall a higher return on investment.
Action Systems Inc. Uses VDP to
Generate Software Sales Leads